Thyroid Awareness Month – Media Toolkit

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Thyroid Awareness Month 

2026 Thyroid Awareness Month

Thyroid Awareness month, which is observed in January, serves to raise awareness about thyroid diseases, screening, and treatment

Quick Statistics

  • An estimated 20 million Americans have some form of thyroid disease
  • Up to 60% of those with thyroid disease are unaware of their condition
  • Women are 5-8 times more likely than men to have thyroid problems
  • 1 in 8 women will develop a thyroid disorder during their lifetime

 

GENERAL MESSAGING

Primary Message

“Know Your Thyroid. Know Your Health. This January, learn the signs, get screened, and take control of your thyroid health.”

Supporting Messages

  1. Early Detection Saves Lives – Many thyroid conditions are treatable when caught early
  2. Symptoms Matter – Fatigue, weight changes, and mood shifts could be thyroid-related
  3. Simple Screening – A basic blood test can reveal thyroid problems
  4. You’re Not Alone – Millions live successfully with thyroid conditions

 

Suggested Hashtags

Primary: #ThyroidAwarenessMonth
Secondary: #KnowYourThyroid #ThyroidHealth #CheckYourNeck #ThyroidAwareness

Sample Text

January is Thyroid Awareness Month! 🦋 Your thyroid is a small gland with a big job—regulating metabolism, energy, mood, and more. This month, we’re raising awareness about thyroid health. Join us! #ThyroidAwarenessMonth #KnowYourThyroid

Download Know Your Thyroid Social Media Graphic

Sample Text

Did you know you can check your own neck for thyroid abnormalities? Swipe to learn the simple 2-step process. When in doubt, see your healthcare provider. #CheckYourNeck

Download Check Your Neck Social Media Graphic

Sample Text

5 signs your thyroid might need attention: ✓ Unexplained weight changes ✓ Persistent fatigue ✓ Mood changes or depression ✓ Hair loss or brittle hair ✓ Sensitivity to temperature

These symptoms can be subtle. Talk to your doctor if something feels off. #ThyroidHealth

Download Hypothyroidism Symptoms Social Media Graphic

Download Hyperthyroidism Symptoms Social Media Graphic

Sample Text

This Thyroid Awareness Month, take one simple step: Schedule a thyroid screening if you haven’t had one recently. Early detection makes all the difference. 💙 #ThyroidAwarenessMonth

Download Early Screening Matters Social Media Graphic

This information is for educational purposes only and is not intended as medical advice. Always consult with a qualified healthcare provider for diagnosis and treatment of thyroid conditions.